The Emotional Power of Logos

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic?

Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue?

We know it’s not set in stone, but colors can evoke a specific emotional response from us. Red means active, yellow is energetic, blue is reliable, green is nature, etc. In fact, it doesn’t stop at the obvious; researchers at the University of Rochester in New York believe red can actually “keep us from performing our best on tests.”

Logos also create value. Interbrand’s 14th Best Global Brand reported that there’s a new number one brand in the world last year: Apple. Coke was defeated for the first time after thirteen consecutive years of dominating the prestigious list.

Many companies will stop at nothing to create the perfect logo. Many local business card printers can attest to that. Even to the tune of millions of dollars as part of their branding. The new Pepsi logo was so expensive to create that the agency thought it should justify the million-dollar cost with a lecture on Da Vinci diagrams, yin-yangs, and Mobius strips. On the other end, some popular logos like Twitter and Google cost almost next to nothing!

It’s an interesting world of logos we have here. Far from puny, arbitrary doodles, they are calculated, big business strategy with one thing in mind: that you remember them in your sleep.

Review of the Best Company Logos: Nike & IBM are Among The Most Powerful Ones

Marjan Island Resort & Spa Ras Al Khaimah Now Open

Located on a private island off the coast of Ras Al Khaimah, Marjan Island Resort and Spa opened its doors to the public on 1st March 2014. Offering spacious and sumptuously decorated accommodation, the resort boasts a total of 302 rooms and suites with large balconies from which guests can savour idyllic island sunsets with the warm waters of the Arabian Gulf right on the doorstep. All rooms and suites, designed in palatial grandeur and thoughtfully decorated with Arabian touches, feature exclusive amenities and advanced interactive multimedia systems with large, flat-screen TV’s.

Marjan Island Resort and Spa prides itself on being a true family destination with a superb range of facilities and activities for even the very youngest of guests, including an indoor-outdoor playground, Pirate’s Club, Youngsters Entertainment Fun Centre, dedicated children’s swimming pool and a host of watersports on the island’s two pristine beaches. Visitors will discover a variety of delectable dining outlets on the resort’s 1-km seafront boardwalk.

Relaxation and wellbeing are essential elements of the resort’s vision, with an entire floor dedicated to the La’Mar Holistic Wellness Spa which houses separate ladies and gentlemen’s treatment rooms, Hamams, steam rooms, saunas, Jacuzzis, gyms and an indoor swimming pool. Guests can book an appointment with a nutritionist or a cosmetic specialist, which forms part of the resort’s extensive wellbeing facility.

If its business that needs to be attended to, there is no need to leave the luxurious comforts of the resort. With a 250-person ballroom, fully serviced business centre as well as a boardroom and various breakout rooms, executives and decision-makers will have everything they need to get the job done.

“I’ve been in the hotel business for over 30 years, and you don’t get opportunities like this very often, to work in a destination as beautiful and rewarding as Marjan Island – Ras Al Khaimah, managing a property as amazing as Marjan Island Resort and Spa,” said Roger Tannous – General Manager, a Lebanese national who is also fluent in English and French and Arabic. “I am thrilled to be working with Marjan Island Resort and Spa’s management and owners. This resort is a one-of-a-kind, offering families a complete immersion in an authentic, intimate Arabian experience soaking up the culture, hospitality, tranquillity and stunning location, and that remains truer today than ever before.”


“We already have such an incredible property, the type of place where you can spend a week and not go out at all, just soaking up the cultural experience and one of the regions’ biggest spas, fine restaurants and lavish guest rooms,” said Khalid Motik – EAM Marjan Island Resort & Spa.

“We are confident that now is the time to bring Marjan Island Resorts and Spa Ras Al Khaimah. We have listened carefully to what our customers are looking for and we have taken the necessary time to ensure the product offering is just right. It has been meticulously planned and we are extremely happy with the result.” He further added.

In celebration of the opening of Marjan Island Resort and Spa, the hotel is offering a special introductory rate starting from AED 599 per room per night. To take advantage of this fantastic family package, please contact: reservation@marjanislandresort.com or call 07 – 203 6666.

Vintage Songs of Yosemite

I’m in  a hurry for an event but I just have to share this first before I walk out the door. For days now Hubby and I are talking about visiting Yosemite National Park come spring break. In fact, over the live entertainment at Rock Bottom cafe, it was all we could talk of. Sometimes we even have to shout to each other so we can hear what we have to say for the drummer at last night’s gig was furiously beating his percussion in pipe clamps perhaps to get our attention hehe. But vacation is getting nearer and we have not finalized a thing in our itinerary hence the rush.we need to iron out things. Now.

Anyway, what is holding us back is the budget and if Little C will enjoy it. If it follows our plan, Yosemite trip will be our last stop after visiting two states. But seeing this video below, the grandeur, the thrill, the excitement of once in a lifetime experience, we must experience the crown jewel of California.